Nexstar Digital’s portfolio of Digital Products reaches your clients on every screen!
OTT – Over the Top Television
More and more viewers are getting content on their TVs without utilizing cable, satellite, or over-the-air signals. OTT advertising reaches the “cord-cutters” in the market who are getting some or all of their content through apps on smart TVs and devices (apple TV, XBOX, ROKU, Amazon Firestick, etc.) connected to their TVs.
What is OTT?OTT is simply the delivery of television and film content via a device that connects to both the internet and to the television. OTT enables viewers to watch television content without the need for a broadcast signal or cable subscription that’s required for linear television.
How viewers access OTT content on TV:
• Streaming Boxes, Streaming Devices, Smart TVs, Gaming Consoles – examples include apple TV, Samsung Smart TV, ROKU, XBOX
• Popular subscription services that enable access to TV content – examples include Sling TV, Playstation Vue, Philo
• Television Apps – examples include A&E, OutsideTV, WatchESPN
Address IQ is the digital equivalent of direct mail. This technology allows you to reach new and existing customers as they browse the internet.
Key features and benefits…Address IQ leverages plat line data to digitally convert each physical address to a virtual fence. We can upload up to 1,000,000 addresses at a time and audiences are updated on a daily basis. Address IQ provides cross-device targeting and delivers ads to your customers for up to 30 days.
• You provide us with a list of your customers’ mailing addresses.
• Address IQ recognizes when a customer is at that address and online.
• Your customers receive your targeted ads while browsing on any internet-enabled device.
Targeted Display Advertising
You know that you’ve seen it… but how does it work? Targeting has rapidly turned into today’s buzz word for the average marketing department. And its advantages have been increasingly realized among businesses both small and big. Our Targeted Display Advertising platform allows you to deliver your message without waste. We do this by serving your ads only to those online users who have demonstrated relevant interest in what you offer as a business. There are many ways in which we are able to do this, such as:
• Showing your ad to individuals who have gone to your website or your competition’s website.
• Showing your ad to individuals that have searched Google, and other search engines, for keywords associated with your business.
• Showing your ads to individuals who’ve read blog articles, news content, descriptions, and etc. relevant to the products you have.
Mobile targeting the block, building or event that your customers are walking around in is now a possibility with our location focused geofencing technology. Why not strengthen you digital advertising efforts by extending the search and behavior targeting with drawing your own fences around relevant and specific areas? But there is so much more to this than meets the eye, give us a call and let us help create that ultra-dynamic marketing campaign online.
Social Media Managment
More powerful than ever and more frequently unnerving for those new to the constantly evolving online social platforms.
What sort of information receives the best reactions? Is awareness of my business most important, or is it engagement? How would I execute it and on what channel? What’s more, how do I utilize my current customers coming to my brick and mortar to build my social presence? Digital Solutions gives an easy and turnkey resolve to your company’s social media needs.
We address your issues and start performing ASAP. Developing content and delivering the posts/shareables when and where you feel necessary. Not to be outdone, we can provide contesting monthly if need be, and as always, we integrate your reports directly with the advertising campaigns you are already running with us. Our objective is to take a load off your objectives of growing your business through socially interesting content. Let us help transform that huge online crowd into clients.
SEO Business Listings
Our search experts have the right access to these listing sites and will create your Local Business profiles to allow your services to get found.
Your company’s online presence is as mandatory today as having a sign outside your place of business. Business directories are now in the masses and are increasingly important to search monsters like Google and Bing. These online registries give important links and consistency to your growth as a business on the internet. Our SEO experts have the right access to these listing sites and will create your Local Business profiles to allow your services to get found. Digital Solutions will open doors by:
• Guarantee consistent name, address and phone number (NAP) and links across the top 50 business listing websites.
• Refresh Google+, month to month, to help give a boost to your SEO efforts.
• Use your existing commercial videos, pictures and social links to give more powerful business listings.
Stars, remarks and comments build up a buyer’s confidence, attracting new clients while establishing the opinions of those you’ve entrusted.
Now more than ever has a business’s reputation been so easily accessible and so easily reviewable. Stars, remarks and comments build up a buyer’s confidence, attracting new clients while establishing the opinions of those you’ve entrusted. However, what are you going to say when a customer gives you one star and says something awful? What if they dismiss your reputation over something as simple as a small mistake by a new employee? Our reputation management options give your the ability to combat these issues in the most appropriate ways:
• Monitoring reviews every minute of every day, watching closely your reviews and ratings on review sites and social sites.
• Helping to boost confidence in consumers reading reviews on your services and products.
• Consulting on optimizing your responses to negative comments for the best case outcomes.
Online Video Advertising
Programmatic video advertising is booming and it’s not a surprise with over 500 years of YouTube videos being watch everyday, on Facebook alone! Targeted video is a lot like targeted display advertising in that it uses all the Big Data applications to focus your company’s amazing video as a pre-roll commercial and delivering to the ideal online viewer.
All of the great targeting and behavioral features that are used within our display ad campaigns are also available on video campaigns. But with the shear rise in video consumption, we have some exciting additional tactics:
• We can trigger your commercial advertising pre-roll to run during a specific weather conditions. Such as when it hails, hot or cold temperatures, sky conditions, and so forth.
• We are able to create custom consumer data points known as segments that allow you to target to specific web users based on opinions and spending habits.
• We are able to specifically deliver your video ad to demographics, during different times of the day, and even geo-target businesses and neighborhoods.
Pay Per Click (S.E.M.)
Depending on competitors, local interest, and the age of your business, our PPC services could be a perfect fit. And we’re certified!
Search Engine Marketing (SEM)
SEM is second only to targeted display in the online advertising industry. And Google knows it’s power as at least 95% of Google’s total revenue comes from it’s advertising capabilities. Believe it or not, small businesses are able to make an average of $2 in revenue for every $1 they spend on Adwords. Best of all, our certified experts know whether Pay Per Click advertising is right for you.
SEM spending keeps increasing, and so must the cost. Depending on competitors, local interest, and the age of your business, our PPC services could be a perfect fit. We offer keyword optimization, the most aggressive bidding for those keywords and the reporting that gives you perspective. If PPC is something you’ve been thinking about, give us a call and let’s meet for a short consultation.
By utilizing our sponsored Lifestyle pages, you can position your organization as a leader on all of the tips and advice that’s important to your industry.
Envision your business’s image directly correlated with new and rich content that is posted on resource pages provided by a local and trustworthy news source. By utilizing our sponsored Lifestyle pages, you can position your organization as a leader on all of the tips and advice that’s important to your industry.
Every month our very own YourBigSky.com will post articles to sponsor-able pages in a large variety of local industries. Incorporating categories such as Home Improvement, Pets, Automotive, Real Estate, Finance, In-Style, and Weddings.
Your business’s new content marketing strategy can support, and be associated with, updated context that is served to a huge, local market of news scavengers. There are even seasonal categories attached to key retail time-frames around Father’s Day, Mother’s Day, Valentine’s Day, etc.
All sponsored Lifestyle pages have prime advertising spots for your brand advantage. Digital Solutions can then provide you your new and freshly created content for you to promote on all your company’s social media channels.
SEO Blog Publishing
An updated blog is quite possibly one of the most effective ways to give a voice to your trade and spread your word of expert advice and opinion.
Your blog is an extraordinary tool that can give you one of a kind SEO and content marketing possibilities, providing useful context that internet users are searching for. Businesses that make the effort to blog, build up their credibility by sharing insight and info that can be absorbed by current customers and future ones alike. An updated blog is quite possibly one of the most effective ways to give a voice to your trade and spread your word of expert advice and opinion.
If you sit down and really think about it, there are thousands of ideas, cheat-sheets, how-to’s or expert tips that every industry is able to provide. What would you like your customers to know but have just never had the time to tell them or the platform in which to do it.
Now imagine those efforts being rewarded by Google and other search engines by way of improved ranking. Also imagine the cross-traffic you are able to provide your website and social media.
Digital Solution’s will write you a 350 to 400 word article every month and post in on your very own Google Blogger page. We will even update your Google+ and your social media pages, driving engagement and showcasing your company as the experts in your local community.
Mobile phones bring locality to the consumer, making the search of phone numbers, addresses, services, products and reviews even more accessible.
Mobile is king in a jungle of screened devices consisting of constantly improving tablets, laptops and now smart watches. Our cell phones now bring locality to the consumer, making the search of phone numbers, addresses, services, products and reviews, even more accessible.
And understand that, as a business, in order to be found you have to have a presence. In addition, that presence has to be up to date with the mobile audience. As a result, you could lose out on turning your website visitors into long lasting customer because they couldn’t navigate your site on their smartphone.
Furthermore, our responsive, “flexible layout”, website development expertise will turn your outdated website into one that satisfies the user experience. And now, once you’ve improved the capabilities of your site, we can discuss driving traffic from your rich display ads and video ads.
So, targeting your customers on websites and apps on those same devices and start funneling them towards conversion. Finally, keep in mind that mobile usage grows 58% year over year!
Due to the possibility of internet users overlooking display ads on a poorly designed sight, there’s come a solution. It’s called Native Advertising.
As our digital landscape evolves so does the evolution of how businesses advertise on it. Due to the possibility of internet users overlooking display ads on a poorly designed sight, there’s come a solution. It’s called Native Advertising. Maybe you’ve seen it, but had no idea.
Have you ever been scrolling through your Facebook timeline and clicked the headline of a breaking local news scandal? Then after reading to the end you see more articles that you just can’t avoid clicking?
You might not have realized that you left the local news source you were just reading. And that’s because those articles you saw were meant to look like they were apart of that very website. Hence, the word “Native”.
So, can you image having relevant placement of articles regarding your business thoughtfully placed on webpages around the internet? Another reason to give Digital Solutions a call. Let us give you a new emerging opportunity that you might not have thought about.
Due to the unbelievable amount of video uploads, time spent watching, and customer conversions, the value of video SEO has skyrocketed.
The importance of online video has become more obvious to Google as consumption booms. Due to the unbelievable amount of uploads, time spent watching, and customer conversions, the value of video SEO has skyrocketed. Internet users now search more on YouTube than any other website on the internet, except for Google.
As a result, there’s been major adjustments made in the SEO world. Having video not only makes you more likely to be engaged with, it fulfills the major SEO factor of “unique content”. But don’t take our word, here’s some interesting facts.
90% of users say that product videos are helpful in the decision making process. 92% of mobile video consumers share videos with others. And an unbelievable 75% of online video viewers have interacted with an online video ad this month. Source: Insivia.com
So, with all of the reasons your customers are out there watching online, it’s no wonder Google wants to be a part of it. And we can help you get started. Our service includes setting up your custom YouTube Channel and uploading your amazing content. Finally, we optimize the back-end to help relevant audiences find your business.
Need a pre-roll advertisement, or perhaps a TV commercial? From the initial brainstorming session to the finished product, we handle all the headaches.
Sight, sound, motion and emotion! These are the very reasons why video and television are the most impactful and evolving platforms today. Your customers crave television and we reinforce that need with your companies presence in the local market. Our award winning producers have the experience and expertise to build something great.
We then take that video that represents your business or event and utilize all four screens. From their television to their mobile phone, we spread your word the way it needs to be. From the initial brainstorming session to final television commercial production, we handle all the headaches.
Get Started Today!
We Consult. Digital Advertising provides small to large companies the ability to target and engage consumers like never before.
Ask yourself. What is the right mix? How and where are the best places for me to target these individuals? Where should I start first? How do I manage all of this?
We Advise. Nexstar Digital has a suite of products to meet the needs of small, medium and large businesses.
Using a tactical approach, we drive results in order to benefit our clients. But first we start with business intelligence about your company and grow a relevant plan.
We Deliver. Our experienced team can help answer your tough questions. Our goal is to help you understand and report your business growth.
Contact us today for a consultation with a member of our digital team to discuss your digital advertising needs. 406-652-4743