About Project Roadblock:
Project Roadblock is a multiplatform drunk driving prevention campaign sponsored by TVB, NHTSA, and the Ad Council – and exclusive to local broadcast television stations. Every local broadcast TV station is encouraged to join Project Roadblock. You do NOT have to be a TVB member to participate.
Now in its 12th year, Project Roadblock continues to demonstrate the power of local broadcast television to influence, persuade and affect social behavior, as well as TV broadcasters’ commitment to the safety of their communities. Project Roadblock is the largest annual station-supported initiative in support of a single PSA campaign. It does not replace other PSA commitments that TV stations proudly support.
Keep Our Roads Safe This Holiday Season
- December 26-31 is one of the deadliest auto-fatality weeks of the year.
- 10,076 people were killed by drunk drivers in 2013.